HTC Touch CruiseSince the Motorola RAZR, no phone has generated so much buzz as the iPhone. Congratulations to Steve Jobs & Co. for once again showing off their marketing skills and generating so much hype.¬†Ordinarily, when one thinks of a two-year data plan contract with a cellular carrier, they are not willing to spend much on the phone itself. Not only does the iPhone aka Jesusphone cost an arm and a leg, but you would have to sell your kidney to pay 2 years worth of AT&T subscription fees. If you travel a lot internationally, add roaming fees to that and you’re not left with much.

So, why did people spend so much on the iPhone? I guess it’s the cool factor. The phone has an attractive user interface (credit must be given where due – iPhone probably has one of the best interfaces I’ve seen on a mobile device), and consumers seem to like things which look good, irrespective of whether there is a better alternative or not. OK, so the iPhone has touch-navigation and during Steve Jobs’ demo of the phone, the sliding of his finger over the display of the phone to unlock it generated so many ooh’s and aah’s. Come on people, you can do better than that.
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